Frieda’s Specialty Produce and Ralph’s Bring Hatch Chiles and Roasting Events to Southern California


Hatch chiles are a variety of peppers grown only in the Hatch Valley, an area stretching north and south along the Rio Grande from Arrey, New Mexico, to the south of Hatch, New Mexico. Known for its bold flavors when roasted over an open flame, they have a cult-like following and even an annual festival to commemorate its harvest. However, you don’t have to trek to Hatch, New Mexico, to get your hands on the world famous Hatch Chiles. Frieda’s Specialty Produce is bringing them to a Ralph’s near you. Every Saturday from August 10 through 24, you can find Frieda’s roasting stations at these locations from 8a.m. to 4 p.m. They will be available in three heat levels; medium, hot, and extra hot for $16.99 for 10 lbs. and $24.99 for 25 lbs.

Hatch Roasting Schedule
Hatch Roasting Schedule – Click to Expand

Jason gets excited when Hatch season comes around. He loves experimenting and coming up with new recipes for this bold pepper. Last year he created a hatch chili recipe which won first place and took the division overall at the OC Fair.

Awards from the 2012 Chill Competition at the Orange County Fair
Awards from the 2012 Chill Competition at the Orange County Fair

In order to preserve the reputation of the world-famous chile, Hatch, New Mexico, stops selling fresh ones after its Labor Day festival to ensure its quality. For that same reason, fresh hatch chiles will only be available at Frieda’s during the month of August so get yours while supplies last or stop by one of the roasting events.


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